House of CB, and the Overlap of Interior Design with Precision Engineering
When you think of precision engineering, you probably think of aerospace parts, medical implants, or car engines.
What you don’t think about is luxury fashion stores.
But here’s the truth. Precision machining shows up in places most people would never guess. And one of the best examples of this is House of CB, the UK-based fashion brand with a global footprint.
We partnered with them to manufacture precision-machined parts that became part of their custom, branded joinery for stores worldwide.
And that’s where things get interesting.
Why Precision Engineering Shows Up in Interior Design
At first glance, retail design and CNC machining feel like they belong to two different universes.
One is about mood, aesthetics, and customer experience.
The other is about tolerances, materials, and numbers.
But when you’re trying to create flawless interiors that communicate luxury, the two overlap perfectly.
Here’s why:
Consistency matters – When a brand has dozens of stores across the world, every location has to look and feel identical. CNC machining ensures each joinery component is cut, shaped, and finished the same way.
Surfaces matter – Customers notice the shine, the reflection, and the polish. Diamond machining delivers mirror-like finishes that no manual sanding or polishing can achieve.
Design freedom – Precision engineering gives interior designers more options. Complex geometries, subtle details, and difficult materials become possible.
Durability matters – High-traffic retail environments demand fixtures that don’t just look beautiful, but last. Precision-machined parts add strength and reliability.
This is why companies like House of CB invest in precision at every level of their brand—from their dresses to their store interiors.
Case Study: House of CB and Branded Joinery Parts
House of CB is known for structured dresses that flatter the body. Their pieces are worn by celebrities, influencers, and customers all over the world.
But their stores are more than just a place to shop. They’re an extension of the brand.
To keep that luxury feel consistent, we produced precision-machined components that were later assembled into custom branded joinery across their stores.
Our role was clear:
Create precision-engineered parts to exact specifications.
Diamond-machine surfaces to achieve perfect reflective finishes.
Deliver components that slot seamlessly into the wider branded joinery system.
The result? Joinery that doesn’t just serve a function—it embodies House of CB’s luxury identity across every store.
Monocrystalline diamond finish straight off the CNC
Precision Engineering Isn’t Just for “Serious” Industries
This is the big takeaway.
People assume precision machining is only for jet engines or medical devices.
But it’s everywhere.
It’s in the display cases that showcase high-end products.
It’s in the joinery details that define luxury retail environments.
It’s in the small parts that quietly elevate an entire brand experience.
The overlap between retail design and CNC machining is growing because modern brands know their interiors are just as important as their products.
The Business Impact of Precision in Retail Design
Luxury retail is a competitive game. Shoppers don’t just buy clothes—they buy the experience.
And the store’s interior design plays a huge role in that.
Here’s what the data shows:
The luxury retail market hit $349.1 billion in 2023 and is expected to reach $429.8 billion by 2027 (Statista).
Retailers that invest in high-quality store design see up to 20% higher sales per square foot (McKinsey).
CNC machining has lowered custom joinery labour costs by 40% while increasing consistency (Woodworking Network).
Diamond machining achieves surface finishes under 10 nanometres, which is why the results look flawless (SME.org).
For House of CB, these numbers translate into real-world impact: consistency, brand elevation, and interiors that keep shoppers coming back.
What This Means for Interior Designers and Brands
If you’re in retail design, ignoring precision engineering is like leaving money on the table.
It’s not just about creating furniture—it’s about engineering the hidden details that elevate a brand environment.
CNC machining and precision parts mean:
Faster production with exact repeatability.
Flawless finishes that fit luxury standards.
Reliability in every piece, so the joinery performs as well as it looks.
For House of CB, our precision-made parts became the building blocks of custom branded joinery that set their stores apart.
Final Thoughts
House of CB proves that precision engineering and interior design are closer than people think.
We supplied the precision parts that made it possible.
And when fashion brands bring that level of detail into their stores, they create retail experiences that feel just as premium as their products.
If you’re a designer, retailer, or brand looking to bring the same precision to your interiors, reach out.
👉 Request a quote here